Don't Just Drop a Song
Build a Campaign
A release shouldn't begin the day the song goes live.
The strongest campaigns build anticipation beforehand, create momentum around release day and give people reasons to keep listening afterwards.
Rock Amplify helps artists and bands plan and execute campaigns around singles, EPs and albums.
Every Release Is an Opportunity
A new song can introduce you to new listeners.
An EP can tell a bigger story.
An album can define a chapter in your career.
Whatever you're releasing, the campaign around it should give the music the best opportunity to be discovered.
Before the Release
Build Anticipation
The campaign starts before the music is available.
We can help develop:
- Campaign strategy
- Release messaging
- Content plans
- Teasers
- Artist stories
- Pre-save activity
- Social campaigns
- Email campaigns
- Website updates
- PR preparation
Give people a reason to care before they can press play.
Release Day
Create Momentum
When the music goes live, everything should work together:
- Your website
- Social channels
- Email marketing
- Promotional activity
Streaming destinations should make it easy for people to find the music and take the next step.
We coordinate the marketing activity around the release so you're not trying to manage disconnected pieces.
After the Release
Keep It Moving
Release day is not the end of the campaign.
It's the beginning of the next phase.
We can help extend the life of the release through:
- Follow-up content
- Social promotion
- PR
- Video
- Audience engagement
- Search content
- Additional promotional opportunities
- Campaign analysis
Music marketing insights for artists and bands. No spam, just useful stuff.
One Release. Many Opportunities.
A single piece of music can create weeks or months of content, conversations and opportunities.
The key is planning how those pieces connect.
What We Can Bring Together
Strategy
Know what you're trying to achieve.
Branding
Make the campaign unmistakably yours.
Content
Give the release a story.
Social
Build awareness and engagement.
Website
Give people somewhere to go.
SEO
Make the release discoverable.
Reach your direct audience.
PR
Put the story in front of relevant media.
Your Music Deserves More Than a Release Date
The goal isn't to create noise for a day.
It's to create momentum that lasts.
Ready to Get Amplified?
Your music deserves more than a post and a playlist link.
Let's build the brand around your music and give your audience something to connect with.
